
Hello, I'm Peter.
As a strategic creative I strive to push every medium by creating honest, unique work that provides value for consumers and brands.

Vision Benefits Campaign

Vision Benefits Campaign

Vision Benefits Campaign
EyeMed
Vision Benefits Campaign
This campaign targeted insurance brokers and employers to promote EyeMed’s vision benefits network. We developed an outdoorsy, summer-themed approach – Choose The Right Path. The campaign included an email, registration page and direct mail that aimed to simplify vision benefits and position EyeMed as the preferred provider.
Comcast
Nucleus Asset Management Portal
Nucleus was launched as an asset management portal designed for Comcast Business sales representatives. The portal required branding that would signal its significant departure from previous methods of resource management.

Nucleus Asset Management Portal

Nucleus Asset Management Portal

Nucleus Asset Management Portal

Nucleus Asset Management Portal
Craftsman
:30 TV Spot
For this 2021 TV spot, we revised the 2020 spot to include an entire new scene that showcased the new zero-turn mower.
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Project Name
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Lifebanc
Over the Edge Event
To raise awareness and funds for organ donation, the selfless people of Lifebanc decided they would provide others the chance to rappel off of one of Cleveland's highest skyscrapers. The event reached over $200K in donations the first year.

Over the Edge Event

Over the Edge Event

Over the Edge Event

Over the Edge Event

Brand Identity

Brand Identity

Brand Identity

Brand Identity
Av-Dec
Brand Identity
Av-DEC provides a variety of gaskets and sealants for the airline industry. This assignment was to explore an updated brand identity for them.
AdAge Magazine
Gun Control Poster
A poster project created to support the March For Our Lives movement and to continue the conversation around gun control laws in the United States of America.

Gun Control Poster

Gun Control Poster

Website Identity System

Website Identity System

Website Identity System

Website Identity System
MegaMillions.com
Website Identity System
We created a new megamillions.com website that cleanly and efficiently provides users with current and past draw information including jackpot values.