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Peter Michael Roth

Art Director + Designer 

 

Hello, as a strategic creative, I strive to push every medium by creating honest, unique work that provides value for brands and consumers.

THE DESIGN

 

EyeMed - Vision Benefits Campaign

This campaign targeted insurance brokers and employers to promote EyeMed’s vision benefits network. We developed an outdoorsy, summer-themed approach – Choose The Right Path. The campaign included an email, registration page and direct mail that aimed to simplify vision benefits and position EyeMed as the preferred provider.

Av-DEC - Brand Identity

Av-DEC provides a variety of gaskets and sealants for the airline industry. This assignment was to explore an updated brand identity for them. 

Lifebanc - Over the Edge Event

For this campaign we were able to create a series of large building posters, elevator door wraps and t-shirt designs. The bold graphic look helped the campaign standout; reaching over $200K in donations.

Xerox - Drupa Exhibition Event Graphics

The assignment was to create the theme graphics for the annual Drupa Print Show in Dusseldorf, Germany. This particular year Xerox was an olympic sponsor, so we integrated athletes into the theme.

Gun Control - Ad Age Poster

This design was published in AdAge for a poster project that helped support the March For Our Lives movement. People could visit AdAge.com, download this poster and march with it at the March 24th march across the country.

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Comcast - Nucleus Asset Management Portal

Nucleus was launched as an asset management portal designed for Comcast Business sales representatives. The portal required branding that would signal its significant departure from previous methods of resource management.

Craftsman - TV Spot

For this 2021 TV spot, we revised the 2020 spot to include an entire new scene that showcased the new zero-turn mower.

MegaMillions - Website Design

We created a new megamillions.com website that cleanly and efficiently provides users with current and past draw information including jackpot values.

Logo Development

This is a collection of logo development done throughout the years. A variety have been published in GD USA and LogoLounge publications.