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Peter Michael Roth



Hello, as a strategic creative, I strive to push every medium by creating honest, unique work that provides value for brands and consumers.



EyeMed - Vision Benefits Campaign

This campaign targeted insurance brokers and employers to promote EyeMed’s vision benefits network. We developed an outdoorsy, summer-themed approach – Choose The Right Path. The campaign included an email, registration page and direct mail that aimed to simplify vision benefits and position EyeMed as the preferred provider.

Av-DEC - Brand Identity

Av-DEC provides a variety of gaskets and sealants for the airline industry. This assignment was to explore an updated brand identity for them. 

Lifebanc - Over the Edge Event

For this campaign we were able to create a series of large building posters, elevator door wraps and t-shirt designs. The bold graphic look helped the campaign standout; reaching over $200K in donations.

Xerox - Drupa Exhibition Event Graphics

The assignment was to create the theme graphics for the annual Drupa Print Show in Dusseldorf, Germany. This particular year Xerox was an olympic sponsor, so we integrated athletes into the theme.

Gun Control - Ad Age Poster

This design was published in AdAge for a poster project that helped support the March For Our Lives movement. People could visit, download this poster and march with it at the March 24th march across the country.


Comcast - Nucleus Asset Management Portal

Nucleus was launched as an asset management portal designed for Comcast Business sales representatives. The portal required branding that would signal its significant departure from previous methods of resource management.