Concept idea for the Addy Award show event.
We worked off of the truth:
Winning an ADDY puts you on top of the world: You hug your colleagues. You give shout outs to your clients. You humblebrag to your LinkedIn followers. You rule the after-party.
When you don’t win, you blame everyone else: The copywriter I’m teamed up with is a one-trick pony. My client picks the worst ideas. Everything dies in legal review. We never have budget for executions like that. Those judges wouldn’t know good work if it bit them in the ass.