Vision Benefits Campaign
Helped create a campaign targeting insurance brokers and employers to promote EyeMed’s vision benefits network. Launching in June, we developed an outdoorsy, summer-themed approach – Choose The Right Path. The campaign included an email, registration page and direct mail that aimed to simplify vision benefits and position EyeMed as the preferred provider. Once recipients registered, they received our Quick Guide to Vision Benefits that also doubles as a personal journal and increases EyeMed’s top-of-mind awareness. Guide recipients also received a coaster infused with wildflower seeds that ties in with our outdoor theme.