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Peter Michael Roth
Creative/Art Director/Designer
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EyeMed | Vision Benefits Campaign
Project Type
Campaign
Date
July 2011
This campaign targeted insurance brokers and employers to promote EyeMed’s vision benefits network. We developed an outdoorsy, summer-themed approach – Choose The Right Path. The campaign included an email, registration page and direct mail that aimed to simplify vision benefits and position EyeMed as the preferred provide
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