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Hello, I'm Peter.

As a strategic creative I strive to push every medium by creating honest, unique work that provides value for consumers and brands.

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Vision Benefits Campaign

This campaign targeted insurance brokers and employers to promote EyeMed’s vision benefits network. We developed an outdoorsy, summer-themed approach – Choose The Right Path. The campaign included an email, registration page and direct mail that aimed to simplify vision benefits and position EyeMed as the preferred provider.


Nucleus Asset Management Portal

Nucleus was launched as an asset management portal designed for Comcast Business sales representatives. The portal required branding that would signal its significant departure from previous methods of resource management.


:30 TV Spot

For this 2021 TV spot, we revised the 2020 spot to include an entire new scene that showcased the new zero-turn mower.


Project Name

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Over the Edge Event

To raise awareness and funds for organ donation, the selfless people of Lifebanc decided they would provide others the chance to rappel off of one of Cleveland's highest skyscrapers. The event reached over $200K in donations the first year.


Brand Identity

Av-DEC provides a variety of gaskets and sealants for the airline industry. This assignment was to explore an updated brand identity for them.

AdAge Magazine

Gun Control Poster

A poster project created to support the March For Our Lives movement and to continue the conversation around gun control laws in the United States of America.

Website Identity System

We created a new website that cleanly and efficiently provides users with current and past draw information including jackpot values.

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